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Trupanion enters the European pet insurance coverage market with acquisition of Good Paws

Good Paws specializes completely in pet insurance coverage, offering merchandise developed by veterinarians, a launch stated. The acquisition of Good Paws builds on Trupanion’s worldwide footprint, which the corporate says is a key tenet of its 60-month plan.

“Continental Europe is a extremely engaging alternative for Trupanion, providing excessive per capita spending and comparatively low ranges of pet insurance coverage penetration,” stated Trupanion EVP of worldwide Simon Wheeler. “By the acquisition of Good Paws, we look ahead to increasing our footprint in different key European nations.”

Wheeler added that the Good Paws crew isn’t just “strategically positioned geographically within the European Union,” but additionally brings experience throughout the area’s veterinary trade, which is a crucial consider Trupanion’s technique in constructing its presence in Europe.

The Good Paws crew will proceed to handle and administer all of its merchandise and membership insurance policies, and will likely be a part of Trupanion’s worldwide group, which is led by Wheeler.

Learn extra: Pet insurance coverage supplied staggering valuation for North America

In accordance with a Graphical Analysis trade report, the pet insurance coverage market is anticipated to exceed a valuation of $3.8 billion in North America throughout the subsequent 5 years.



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