The corporate started working with United Kingdom traders, however has seen an enormous curiosity from Asia, North America, Europe, and the Center East prior to now 4 years. It now has shoppers everywhere in the world. Some corporations are merely within the funding as whiskey’s worth solely will increase with age and it’s not correlated to the markets.
Thom stated the corporate has grown exponentially, doubling annually, and through COVID since traders have been completely different choices due to the inventory market volatility and inflation. Whiskey has confirmed to be a fantastic hedge towards inflation, which has reached 11.1% in the UK.
“What we’ve seen since we began,” stated Thom, “is that persons are changing into much less inclined to have a look at conventional investments and extra inclined to assume exterior of the field slightly bit.”
VCL’s inquiries have tripled, however it’s additionally seeing youthful traders, at the same time as younger as 18. Lancaster famous that, whereas folks have been conscious of whiskey as an funding alternative, COVID allowed them extra time to discover alternate options. It additionally brought on the price of uncooked supplies to extend, which impacted bottling. However, total, the asset isn’t impacted by political or financial elements.
“It’s inflation proof in some methods,” he stated, noting that additionally appeals to mass market traders. Thom stated that, whereas the funding is steady, the corporate is experiencing provide chain points. Lancaster stated there isn’t sufficient whiskey in Scotland to provide India proper now
