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HomeMicrofinanceEnterprise her personal method – creating livelihoods via casual on-line commerce

Enterprise her personal method – creating livelihoods via casual on-line commerce


Throughout the growing world there are thousands and thousands of entrepreneurs, most of them girls, who’re engaged in a largely hidden however important type of digital commerce that runs parallel to formal e-commerce – casual on-line commerce (IOC). Interventions to assist girls maximize the advantages of IOC needs to be primarily based on a transparent understanding of the several types of girls who change into IOC entrepreneurs, as they’ve completely different backgrounds, targets, and wishes. This Focus Notice from CGAP outlines the traits of IOC, maps the personas of the ladies who have interaction in it, and supplies steerage to funders trying to assist girls to generate livelihoods via IOC.

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