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HomeE-LearningeLearning Course Pricing: 8 Misconceptions

eLearning Course Pricing: 8 Misconceptions

eLearning Course Pricing Myths You Ought to Know

Setting the best worth to your on-line course is unquestionably not a simple job. With so many elements taking part in into it, out of your target market to the manufacturing prices, it may be exhausting to know the place to begin. However it’s important to get it proper because the worth is usually one of many first issues potential college students take a look at when contemplating whether or not or to not enroll. A couple of frequent misconceptions about on-line course pricing can journey up even probably the most skilled eLearning entrepreneurs. Let’s check out a few of these myths and see how one can keep away from them when pricing your programs.

How To Keep away from eLearning Course Pricing Myths

1. Your Course Ought to Be Priced In accordance To Its Size

Some of the frequent errors individuals make when pricing their programs is basing the value solely on the size of the content material. Simply because your course is ten hours lengthy does not imply it must be ten instances dearer than a one-hour course. Your college students are paying for the worth they will obtain from taking your course, not the period of time it took you to create it. So do not get too caught up within the size of your content material when setting a worth.

2. You Want To Supply A Low cost For Early Enrollees

It’s normal for on-line programs to supply a reduction for early enrollees, however this is not at all times obligatory. The truth is, providing a reduction can really devalue your course within the eyes of potential college students. In case you do resolve to supply a reduction, make sure that it is not too steep. A small low cost is often sufficient to entice individuals to enroll with out making them query the worth of your course.

3. You Want To Supply A Cost Plan

One other frequent pricing mistake is providing a fee plan to your programs [1]. Whereas this may seem to be a good suggestion, it will possibly really find yourself costing you extra in the long term. Individuals who enroll in a fee plan are sometimes extra prone to cancel their membership earlier than finishing the course. This implies you will find yourself dropping out on cash that you’d have in any other case made if that they had paid in full upfront. In case you do resolve to supply a fee plan, make sure that it is interest-free and would not require any extra charges. This may assist to make sure that you are not dropping cash in the long term.

4. Cheaper Programs Are Everybody’s Go-To

Simply because a course is cheaper does not imply it is preferable. The truth is, individuals usually affiliate low costs with low high quality. So, when you’re promoting a high-quality course, do not be afraid to cost a bit extra. It is necessary to do not forget that individuals are prepared to pay for high quality. You may justify why you place a sure worth in your course based mostly on the worth it offers. Simply ensure that your worth is consistent with the standard of your course. In case your course is actually precious, college students will probably be completely satisfied to pay a good worth.

5. Solely Pay Consideration To Rivals

One of many first stuff you may need to do earlier than you set a sure worth to your on-line course is to analysis your opponents. It isn’t unusual for entrepreneurs to solely take a look at what their opponents are doing and utterly overlook about different necessary elements. Competitor analysis is necessary, however if you wish to go a great distance, you must take note of the general market. See what individuals are really on the lookout for and the way a lot they’re prepared to pay for it. This knowledge will provide you with a greater thought of how one can worth your programs.

6. College students Solely Pay For Your Data

That is maybe probably the most harmful fable of all. In case you suppose college students are solely paying to your data, then you’ll severely undervalue your programs. College students are paying to your data, sure, however they’re additionally paying to your expertise, your insights, and your capacity to assist them obtain their objectives. To not point out all these supplies you have put collectively, like worksheets, coaching movies, templates, and even checklists. All of those elements are what make your programs precious. So do not promote your self brief by pondering college students are solely paying to your data.

7. Your Time Is Your Solely Funding

One other frequent false impression is that your time is your solely funding in relation to on-line programs. This merely is not true. Time is necessary, however there are different investments it is advisable to think about, similar to:

  • The price of any software program or instruments you utilize to create your course
  • The price of internet hosting your course on a Studying Administration System (LMS)
  • The price of advertising and marketing your course

All of those prices can add up, so do not forget to issue them into your pricing.

8. You Want To Recoup Your Funding Proper Away

In case you’re fascinated about how rapidly it is advisable to recoup your funding, then you definitely’re seemingly going to cost your programs too excessive. After all, it is advisable to ensure you’re not dropping cash in your programs, however that does not imply it is advisable to make all of your a reimbursement instantly. The truth is, it is usually higher to cost your programs pretty—based mostly on their values and the sources you used—and make extra gross sales in the long term. Take into account that it prices cash to amass new clients. So even when you’re not making a revenue on every sale, you are still earning money in the long term by buying new college students.


Pricing your programs would not need to be a guessing recreation. By busting a few of the frequent myths about on-line course pricing, you may ensure that you are setting a worth that is truthful for each you and your college students. With the best pricing technique, you may create a sustainable enterprise mannequin that works for everybody.


[1] 5 Questions To Ask When Choosing An Training Cost System



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