“The leisure business had a really constructive yr in 2022 and a welcome restoration is certainly underway, however we’re not out of the woods but,” stated Michael Furtschegger, world head of leisure at AGCS. “Within the three years for the reason that coronavirus first hit the headlines, the world has modified. The sector should proceed to evolve in step with new applied sciences, proliferating platforms, and seismic shifts in patterns of consumption, in addition to adjustments within the public temper, significantly amongst youthful generations.”
Regardless of the challenges confronted by the business, shoppers are returning to their most popular leisure venues or platforms, AGCS stated. International field workplace receipts reached $25.9 billion final yr, a 27% rise from 2021, in accordance with Gower Avenue Analytics. Nonetheless, that quantity continues to be 35% beneath the typical for the three years earlier than the pandemic.
Dwell music income is predicted to surpass pre-pandemic ranges subsequent yr, with digital music streaming subscriptions driving development in recorded music, the place revenues are predicted to succeed in $45.6 billion in 2026, up from $36.1 billion in 2021.
Dwell theater can be seeing a comeback, with rising receipts and attendance. The worldwide sports activities business can be proving resilient, supported by media rights, sponsorship offers, and a calendar of worldwide occasions and tournaments, AGCS stated.
Nonetheless, the leisure business isn’t resistant to financial developments similar to workers shortages and rising prices, AGCS stated.
“Our leisure purchasers are feeling the consequences of inflation, with elevated manufacturing and live-event prices,” Furtschegger stated. “Staffing prices have risen following the talents scarcity that occurred within the wake of the pandemic, when many left the business. Venues are scarcer than they had been as a result of there are nonetheless many exhibits postponed from the pandemic that must happen along with new occasions and festivals. Larger occasions could also be thriving, however smaller occasions are extra challenged by components similar to venue, transportation, and vitality prices. We count on to see extra consolidation within the business, with smaller, struggling manufacturing firms and venues being purchased by bigger operators.”
High quality not amount
Expertise has lowered entry obstacles for content material creators, with nearly anybody in a position to add content material to TikTok or YouTube. In the meantime, the most important studios and tech companies are launching their very own platforms. The amount of content material now being distributed makes high quality a key differentiator in a crowded market, AGCS stated.
“We see a transfer in direction of high quality in movie manufacturing, however this doesn’t come low-cost,” stated Wanda Phillips, head of North American leisure insurance coverage at AGCS. “Companies must know they’ve ample insurance coverage cowl for classy productions. The place prices enhance, so, too, do exposures as a result of the prices are increased with every day of capturing, and this could possibly be mirrored in any insurance coverage loss.
Environmental, social and governance points are having a rising affect on the leisure sector, AGCS stated.
This yr’s Oscars ceremony will function inexperienced clothes on the Pink Carpet because the Academy encourages a extra sustainable method to awards trend. In dwell occasions, the British band Coldplay has promised to halve the carbon emissions related to its present world tour, in comparison with 2016-2017, and has made an array of sustainable commitments, together with paying a surcharge for aviation gasoline, sourcing moral and sustainable merchandise, and planting a tree for each ticket bought.
Learn subsequent: AGCS faucets product lead for dwell occasions
“Youthful generations are significantly involved about sustainability, and competition organizers are responding to this,” Furtschegger stated. “An increasing number of leisure organizations are committing themselves to sustainability targets to cut back the emissions related to dwell excursions.”
With streaming now a basic a part of the leisure and media sector, digital conferences are a specific development space, AGCS stated. The worldwide digital occasions market was valued at greater than $114 billion in 2021 and is predicted to develop at a compound annual development fee of 21.4% between 2022 and 2030.
Even and not using a dwell viewers, digital occasions nonetheless face dangers, together with transmission failure on account of climate or pure disaster, fireplace affecting the printed unit, or community points impacting broadcasting infrastructure. Rented tools and studio area can be liable to property and casualty liabilities.
Digital actuality is the fastest-growing leisure and media section, with world development between 2021 and 2026 predicted to carry the section to $7.6 billion. Gaming is forecast to account for 85% of whole VR income by 2026.
“Because the worlds of gaming, music and leisure proceed to converge, gaming platforms similar to Fortnite and Roblox are more and more serving as leisure and social hubs, whereas gaming content material is crossing over to social media and streaming platforms,” Furtschegger stated.
Well being and security protocols, rising climate hazards and crowd security are a number of the high danger considerations the leisure sector ought to monitor, AGCS stated.
“The COVID disaster and the current tragic capturing incident on a movie set have proven that the business wants to stay vigilant about well being and security protocols,” Furtschegger stated.
Local weather change is one other trigger for concern.
“We’re seeing extra irregular weather-related occasions – heavy storms and flooding in Europe and brushfires in California, for instance,” Furtscchegger stated. “These inevitably trigger havoc for dwell occasions, each by way of cancellation publicity but additionally damages and human security.”
“Crowds have all the time carried inherent dangers,” stated Kurt Miner, managing director of leisure at Allianz Danger Consulting, North America. “Occasion organizers are actually higher in a position to monitor giant teams of individuals and preserve them secure, in addition to artists, with using real-time video monitoring. Security consultants can remotely monitor two or three occasions, which might every be going down over 15 acres or extra, recognizing danger considerations similar to blocked exits or broken obstacles. They’ll additionally monitor social media to pre-empt gate-rushing and forestall stampedes, sending a safety contingent to the situation earlier than the scenario will get out of hand.”
Slips and falls are the commonest reason behind claims from live-event insurance policies, so organizers ought to make sure that medical workers and transport to native medical amenities are on-site, AGCS stated.
Have one thing to say about this story? Tell us within the feedback beneath.