In this case, then, the design and programming proposal is designed for the user, who has easy navigation and reading. 

Technically, we say that the code on the pages is programmed with the so-called “fluid grid concept”. 

In practice, this is necessary so that the dimension of all inserted elements, from texts to images, can be defined by units as a percentage, instead of using absolute dimensions. 

All this makes website maintenance simpler. A responsive website should be developed using HTML codes. Flash templates, for example, don’t work well. 

The user can opt for the mobile version only once (or this can also be programmed to happen automatically) and with each access it will be possible to have the view adapted, regardless of the device.

What are the advantages of having responsive e-commerce?

Choosing to have a responsive website, your e-commerce pages will certainly receive more views. In addition, due to the adaptation to mobile, the time spent in e-commerce also tends to be longer, which can boost your sales.

Better user experience

No matter where the user accesses your e-commerce, he will have an excellent experience. That’s because the site is designed with this issue in mind. 

That way, if access is via a mobile device, it will not be uncomfortable or unintelligible. 

The user will not need to manually resize to see the full screen: the content is fully adaptable, so readability is at its best.

simplified design

On tablets or smartphones, the user will not necessarily find a thumbnail version of the desktop model site, which will fit on smaller screens. 

With the design developed specifically for the mobile audience, the version of websites and e-commerces are more simplified, even though all content is complete. 

That is, despite being different from what you are used to seeing on the site on your computer, the mobile version will be quite simple to navigate and ideal for finding what you want.

Good positioning in Google ranking

Sites not adaptable to devices such as tablets and smartphones no longer have the same relevance in Google search since 2015. 

So, if you want your e-commerce to appear in the best search results, it is better to have a responsive website. 

Otherwise, you may even lose sales, as the store’s website does not meet the minimum requirements for search services.

How to succeed when setting up responsive e-commerce?

Some points deserve to be highlighted in the endeavor of developing responsive e-commerce that is effective. Better usability goes hand in hand with user satisfaction . Check out these tips:

Opt for a clean design

The idea of ​​responsive e-commerce is to make it simple. Therefore, there is no need to develop a polluted website or with a lot of information. 

With a clean design, navigation will be more agile and the site becomes more comfortable for those who access it. 

Keep in mind that screens are smaller, so a site with too many elements makes navigation unfriendly. 

The user’s fingers may bump into links that he does not want to visit at that moment, such as, for example, a banner. 

E-commerce must be well structured, obeying the organization of the “guides” (lines) that determine the disposition of the elements. Thus, the harmony of the look is maintained.

Consider user experience during development

Studying your potential customer well is relevant here too, in order to offer the best experience with your e-commerce

That way, you understand their needs and difficulties and can apply the best solutions. 

Here’s a tip: it’s recommended that managers browse their e-commerce frequently. This practice allows any navigation problems that a common user would have to be identified. 

It is also important to simulate purchase operations and do some tests to find out what works and what needs to be improved. 

Keep in mind that a user’s perception is different from that of a web developer, for example. 

Consider what your store must have in order to sell more, that is, what features could make buying on the site easier.

Avoid using heavy images

Access by tablets and smartphones should be fast. Usually, users have their device in their hands between one activity and another and don’t want to waste time waiting for a page that takes a long time to open. 

For this reason, avoid using images that are too heavy. They take a long time to load and the slowness can be annoying for the user — especially because the Wi-Fi networks used at the moment may not be as fast, or, even, access may end up consuming a lot of the device’s data packet. 

The recommended time for opening an image is a maximum of 2 seconds. This lowers your store’s bounce rate. 

It is possible to optimize images without their quality being compromised — this must always be preserved.

Respect screen width limits

This is a technical issue, which can be challenging for the developer, but it’s important to educate yourself about it. 

The screens come in many models and different sizes, and you don’t need to have specific versions that suit each one. There are patterns that make the design responsive:

a version smaller than 480 pixels suits smaller or older smartphones;

below 768 pixels is ideal for larger smartphones and tablets of the same size;

above 768 pixels is good for tablets and common desktops;

for even larger screens with high definition, the default should be a number above 1024 pixels.

Make your e-commerce responsive and engage the mobile audience. The return will be positive and, for sure, greater customer satisfaction will generate more sales for your business