The introductory email is used by countless salespeople across the country, you know?

This is because the document provides information about the company’s product/service and initiates commercial contact with potential customers.

But to be effective it is necessary to be clear and direct, but also to demonstrate an interest in exchanging information.

And that’s not all! There are countless techniques to make your email amazing and ravishing.

With that in mind, we’ve prepared 11 success tips so you can set up your company introduction email and improve your email usage rates. Check out!

1. Write an interesting topic

You must imagine that the body of your company introduction email is essential for a good result, right?

And you are right! However, none of this helps if you don’t pay attention to the subject of the email!

Because it works as an invitation, the cover of a book or the poster of a movie.

The subject will be seen first, even if the company introduction email is not opened.

So, generate curiosity! The more interesting your subject, the greater the chances that the user will open the email.

But remember: never lie or promise something you won’t deliver, or write too much, exceeding the character limit.

2. Get straight to the point in the email

Anyone who receives a large volume of content every day filters out everything that can waste time.

That is, if you go straight to the point, without being too embellishing the company’s introduction email with what is not relevant and if the subject is interesting enough, the chances of convincing your user and reading what you have to say is much bigger.

So start exploring the reason for the contact in the very first line. Avoid spending this space with presentations or contextualization that won’t even interfere with the final objective.

3. Offer a clear benefit

Here it is important to remember that we are talking about a company introduction email, in which the sale will be closed only later.

And in order for the conversation to continue in another medium, it is important to be clear what the potential customer can gain from you.

Show how you can help!

4. Generate value with your introductory email

We’ve already said that you need to offer a benefit to the lead, they need to realize that your contact is important.

So, explore your customer’s reality and link it to what you have to offer them as a solution.

5. Have an efficient Call to Action

The content of the company’s introduction email is very important, but the goal is to take this contact to another medium, to gather more useful information at the time of sale.

Given this, make it clear what the next step should be or deliver something more specific.

6. Be kind when saying goodbye

Remember you are not talking to a machine. Take the opportunity to say goodbye in a more personal way and even reinforce contact.

For example, avoid using just the famous “Att”, which doesn’t mean anything.

Go a little further, with something like: “ I look forward to hearing from you. Hugs. ”.

7. Get a full professional email signature

Imagine that you can get the person to open your company introduction email, read the text, become interested in your proposal and, when looking for your contacts, find nothing?

Sounds like a bad scenario, doesn’t it?

So, never forget to put at least your name, phone number, position and company you work for.

8. Understand the best days and times to send emails

It is very important to be aware of the best days and times to send your emails.

And since behavior can vary depending on the audience, it’s interesting to take advantage of the open reports generated through your campaigns.

That way, you’ll have a great clue to improve your strategy over time.

The best days and times vary, but there is a certain pattern to follow.

9. Avoid being too formal
Make your email sound as natural as possible. The use of very formal words makes your message pretentious and maybe even with complicated language to understand, distancing the potential customer.

Unless the situation really requires specific treatment, always try to communicate as if you were talking directly.

10. Customize the email as much as possible

Get as much information as possible before the sales approach.

And whenever possible send the company introduction email directed with the lead name.

However, if you do not have this data, avoid sending phrases such as “ To whom it may concern ”.

In this case, it is better to just use a simple greeting, such as “ Hello ”.

11. Be careful with Portuguese

The content of your email shows who you are.

Therefore, it is very important to do a good review to avoid mistakes. And if you don’t feel safe, ask for help when checking.

Well, remember that a text full of spelling mistakes is a bad way to start a contact.

It can even make the recipient lose interest in your offer.