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5 questions with … Santander Financial institution’s Chief Client and Digital Transformation Officer Pierre Habis


Santander Financial institution appointed Pierre Habis to the newly created position of chief shopper and digital transformation officer in June, increasing his duties to incorporate oversight of the financial institution’s digital transformation.

Pierre Habis, chief shopper and digital transformation officer, Santander Financial institution

The $102 billion financial institution is specializing in modernizing its expertise stack, which incorporates the launch of latest robotic course of automation (RPA) capabilities, automating for buyer expertise and digitizing back-office capabilities.

Financial institution Automation Information not too long ago caught up with Habis to debate Santander Financial institution’s digital transformation plans beneath his management. What follows is an edited model of that dialog.

Financial institution Automation Information: What processes has Santander Financial institution not too long ago automated?

Pierre Habis: In our report administration crew, we’ve launched new RPA capabilities to assist us reply to buyer requests for data quickly, particularly throughout peak demand durations.

As a part of a broader effort throughout the U.S., Client Enterprise and Banking (CBB) will bear a multiyear enterprise and expertise modernization plan, broadly categorized beneath the Horizon program. Challenge Horizon will remodel Santander Financial institution by delivering capabilities that empower digitally savvy U.S. customers to simplify their monetary lives. This system will obtain this by relentlessly specializing in buyer wants whereas simplifying the product set, automating cumbersome processes and delivering a future state, data-driven digital platform.

BAN: What modern expertise is in your radar for the rest of 2022?

PH: At Santander, we’re dedicated to simplifying our processes and integrating new instruments and sources to make banking simpler for our prospects. We maintain our prospects on the heart of every part we do and purpose to ship the most effective services by way of the channels which might be handy for them.

We all know that expertise has been important in serving to companies to higher serve their prospects and develop their attain to satisfy new ones, which is why we’re on this digital transformation journey. We’re reworking our expertise from the again workplace all over the client expertise to extend the effectivity of our operations and higher serve our prospects.

In our investments enterprise, we’re at the moment working with an industry-leading supplier that gives a digital investments platform with a robo-advisor that lets prospects entry monetary recommendation at a decrease value. The investing technique might assist prospects develop their long-term wealth, and so they get a personalised portfolio that we routinely handle and rebalance for them.

BAN: What international expertise belongings do you propose on leveraging to help the financial institution’s digital transformation?

PH: The Santander Group has 157 million international prospects, a lot of whom are digital prospects. And this quantity is rising. Unlocking the ability of expertise to boost their expertise and tackle their wants — this isn’t a brand new idea at Santander. The financial institution’s digital transformation is the following milestone. Santander invests roughly $5 billion yearly in expertise to boost its prospects’ expertise, and the financial institution’s digital transformation is an extension of the group’s efforts. We can faucet into Santander’s scale, sources and international expertise capabilities to assist us drive down prices, enhance service and purchase extra prospects.

BAN: What expertise tasks are you at the moment targeted on?

PH: We now have a digital investing platform geared towards prospects who could also be newer to investing and who’ve decrease preliminary balances to take a position. The service doesn’t substitute the skilled recommendation and steerage of a monetary advisor. As a substitute, it enhances our investments enterprise and ensures all shoppers have high quality funding choices. It’s an thrilling step ahead within the financial institution’s digital transformation.

We’re re-engineering the way in which we serve prospects by carefully reviewing our processes, expertise stack and automation to reimagine our buyer expertise in an environment friendly manner.

BAN: What’s your favourite piece of management recommendation?

PH: I grew up in financial institution branches, which instilled in me a deep understanding and appreciation for the significance of cultivating relationships. A private contact and making certain each crew member feels valued has to stay one of many high priorities for any chief. This has stayed with me all through my profession.

Having relationships additionally builds belief, and crew members are extra open to sharing suggestions, which pays dividends. Listening and studying from my crew has powered my very own progress and growth. Irrespective of the place somebody is within the profession journey, from entry-level to the C-suite, all of us ought to be studying and rising.

Financial institution Automation Summit Fall 2022, happening Sept. 19-20 in Seattle, is an important occasion on automation and automation expertise in banking. Study extra and register for Financial institution Automation Summit Fall 2022.



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