– EN Fashion – Chiara Ferragni has banned all disposable water bottles from her headquarters in Italy.
The influencer/designer is taking a big step towards sustainability and has announced plans to install a water purification system at the offices that house her businesses, including her Chiara Ferragni Collection footwear and apparel brand.
Employees at the Milan offices, which accommodate her The Blonde Salad Crew, will receive treated water through a partnership with international water filtration company Culligan as part of its #Plasticfreewater campaign.
According to a statement released by Ferragni, the eco-friendly move will divert the use of roughly 35,000 plastic bottles annually between her companies.
“Thanks to @culliganitaliana dispensers that treat, cool and gas water immediately we’ll be able to save more than 34565 plastic bottles per year. The real revolution starts now, are you ready to follow the greenest trend of the moment? Save our planet!” the 32-year-old wrote on her Instagram account, The Blonde Salad.
Ferragni’s environmental efforts come as the fashion industry works to become more sustainable.
More than 150 brands signed up to French President Emmanuel Macron’s groundbreaking Fashion Pact in August, which pledged to eliminate single-use plastic and increase the use of renewable energy sources.
And bosses at French luxury goods group Kering, which owns Gucci, Yves Saint Laurent, Balenciaga, and Alexander McQueen, announced in September that they would be going 100 per cent carbon neutral across all brands.