– EN Fashion – Tabitha Simmons is always attracted to a collaboration opportunity.
The British footwear designer entered the fashion industry as a model before becoming a stylist, and is also a contributing editor at American Vogue, in addition to styling Dolce & Gabbana’s Alta Moda line.
Her award-winning shoe label will celebrate its tenth anniversary next year, and having already teamed up with Brock Collection and Colombian-based designer Johanna Ortiz in recent months, Simmons has learned the value of a strong brand partnership.
“For me, those collaborations have been important and very successful,” she insisted in an interview with Footwear News. “Everyone can buy things online now and (purchase) rather quickly. It’s nice when you can walk into a store and find something special. That’s what happened with my Bergdorf Goodman (capsule collection in April 2018). A lot sold out because you couldn’t buy it anywhere else. People want something a bit different now.”
Simmons dedicates much of her own time to her eponymous brand, which is beloved by many celebrities including Jennifer Aniston, Gigi Hadid and Meghan, Duchess of Sussex.
And though working with other labels can mean a lot of work, she is adamant that the graft is worth it.
“The thing is that I love my job. I love what I do, so when someone asks you to collaborate, you think, ‘Why not?'” the fashion star smiled. “If it feels right, then I’m one of these people who will do it. When great projects come along and you love what you do, why not say yes?”