– EN Fashion – Bloomingdale’s is celebrating Ralph Lauren’s 50th anniversary with a new campaign.
The American fashion house marked five decades in business with a show in New York last month (Sep18), which was attended by famous faces including Kanye West, Oprah Winfrey and Jessica Chastain, in addition to fellow designers such as Diane von Furstenberg and Michael Kors.
Now, Bloomingdale’s has decided to pay tribute to Ralph Lauren’s legacy in a re-envisioning of its The Heart of New York campaign, which the department store launched in April.
The strategy features notable New Yorkers including model Taylor Hill and actors Bobby Cannavale and Audra McDonald, who will share their favourite memories of Ralph Lauren, Bloomingdale’s and New York.
The retailer is also commending the fact it was the first to buy the brand’s first collection of neckwear by offering an exclusive, limited-edition collection of ties. Consisting of five pieces, the range has been inspired by the label’s history and include Scottish tartans, paisley prints and club emblems, as well as a 50th anniversary label.
Only 50 sets have been produced, and each collectable box will be available to purchase for $900 (£688).
Additionally, Bloomingdale’s has decided to dedicate the windows at its 59th Street flagship to the 78-year-old designer.
“This anniversary for Ralph Lauren is a significant milestone and given our rich history together we wanted to create something special,” Tony Spring, chairman and chief executive officer of Bloomingdale’s, told WWD. “Earlier this year, we launched our Heart of New York campaign celebrating our 59th Street store’s iconic heritage and customising the campaign specifically to the RL50 seemed like a natural evolution.”

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